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Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

Dan O'Brien and Dave Johnson | Summer olympic games, Olympic games, Summer olympics
Dan O'Brien and Dave Johnson | Summer olympic games, Olympic games, Summer olympics

Where are they now: Dan and Dave - Sports Illustrated
Where are they now: Dan and Dave - Sports Illustrated

KFADvertising: Remember Dan and Dave?
KFADvertising: Remember Dan and Dave?

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history

THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times

Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS

Dan O'Brien – Reebok Graphlite Pro Cross Trainer 1993 | Retrobok
Dan O'Brien – Reebok Graphlite Pro Cross Trainer 1993 | Retrobok

The legend of 'Dan & Dave,' as told by Dan and Dave - PressReader
The legend of 'Dan & Dave,' as told by Dan and Dave - PressReader

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook
I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook

Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who
Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who

If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports
If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who
Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson

Vintage Reebok Dan vs Dave | eBay
Vintage Reebok Dan vs Dave | eBay

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post